Almost everyone in the tech biz understood: VR is great and will be the future - not only in gaming! But there are still a lot people out there who don't really have an idea what VR is or what it could be for their buisness or product.
Quite a few of these people work in industries like real estate. They don't feel the pressure to change things that worked and still work for them already for a looong time. Managers in e.g. planning offices are careful planners und usually deal with big sums and projects. Especially when it comes to prestigious projects of corporate clients or big housing projects. With the size of the project the budget for marketing grows at least poportional, too.
Today the chosen means for ever-growing real estate projects are still brochures, mini-scale models or somtimes some static tracking shot video if we talk about sophisticated status quo ways of marketing. Usally traditional real estate agents choose inexpensive marketing tools before the more complex and costlier ones because it's often on their own account and shrinks their earnings.
But now we talk about options Virtual Reality (VR) brings to the market. VR has the potential to kill the middleman (real estate agents) if he doesn't see the need to adapt to new means technology offers. Thanks to VR we are able to access offices, houses, falts, entire suburbs or other virtual worlds which are today not yet build in a very early planning stage or just for infrastructural or urban planning experiments. Transfers needed from paper to thought-image are no longer dependend on the individual imaginative power of the potential buyer or other parties involved. And VR can do even more! It's not only possibe to look at or access every kind of object individually, it's also possible to customize and individualize it within the scope of predifined possible combinations of colours, floorings, furnishings, daytimes, lighting, etc. no matter where the user is located in the world. Even simultaneous, joint viewings, inspections or tours from different locations are possible.
It's not mandatory to use VR-heatsets to present the created virtual world to the user. Also smartphones, tablets, TVs, etc. will do the job especially when the user doesn't want his hairstyle messed up.
Thus smart and future-oriented players in the real estate and other business will consider VR as we do it at opusVR.com as the new must-have-marketing-tool at least for their premium segments or brands.